Improving Recruiter Brand Exposure - Part Three
Improving your brand exposure as a recruiter is vital if you want to stand out from the crowd and attract the best candidates. A strong brand can help you to combat a lack of candidates and position you as a thought leader within your industry.This blog is the second of a three-part series of blogs which contains information and tips on how to improve your own brand. If you missed parts one and two, you can read them here:
Improving your brand exposure as a recruiter is vital if you want to stand out from the crowd and attract the best candidates. A strong brand can help you to combat a lack of candidates and position you as a thought leader within your industry.
11). Contribute to the industries/communities that you work inAnother way you can add to your branding exposure is by contributing and giving something back to the industries/communities you work in. There are a variety of different ways you can do this, and it can even be as simple as a free webinar for job seekers or setting some time aside for taking part in charity events.
This time can, therefore, be a really useful opportunity away from the office but also adds to your own personal branding. If potential candidates can see that you are actively engaged within the industry/community, then it’s an effective way to increase your branding online.
How to do this:- Choose a company charity to support each year
- Give back to your potential candidates by hosting events/webinars where you can help them
- Do a team event where you are out of the office, contributing to the community
- Answer online questions on sites such as Quora
- Offer some free training sessions in your offices for jobseekers
- Provide some salary benchmarking data
12). Host EventsSimilar to the above point about giving back to the communities/industries, you can offer a range of events that would be really useful for jobseekers or clients that only add to your reputation/personal branding.
These events ideally should be free and value-adding because if you provide enough value to the attendees, they’ll be far more likely to interact with you again.
Event suggestions:- Consultancy sessions with clients
- Roundtable events for clients
- Candidate preparation sessions
- Breakfast/lunch meetings for industry professionals to network
13). Interact With Communities on Other Social Media PlatformsDepending on what industry you work in, you could be missing out on a portion of your potential audience by not utilising a variety of social media platforms. Whilst LinkedIn is a great platform for those actively seeking jobs, a lot of passive candidates won’t be using it. Engaging with these is essential if you want to get the best candidates and continue to be successful.
How to do it:- Use social media scheduling tools to help you manage your posts across a variety of platforms
- Research what your target audience likes/dislikes and what they post about
- Search local Facebook groups & online forums
- Consider interacting with people on sites such as Reddit & Stack Overflow if they are in the tech market
14). Organise a Competition on Social MediaGiveaways will always get really good rates of interaction because people are always up for entering a competition. You can post these across your social media channels and use relevant hashtags to get even more interaction. If you’ve created a company hashtag, make sure that you include that too.
You can choose to do this exclusively on one social media channel or to do it across multiple and a competition can be as simple as sharing an image of the prize and using your designated hashtag.
How to do it:- Set a goal and budget – are you trying to increase your followers or receive a lot of interaction? Also, how much are you willing to spend?
- Choose your prize – e.g. books, a gift card, stationery, an experience etc. (Try to think what your target audience like and would appreciate)
- Take a nice picture of it which will entice people to share it
- Choose how people can enter on social media – retweets, shares, likes etc.
- Determine how long you’re going to run it for (Check the rules for competitions on each social media platform)
- Promote and share your competition
15). Create a PR Strategy/Work With a PR AgencyInteracting and networking with key members of the industry/media is a really good way to improve your brand exposure as well as get the attention of potential clients/candidates. As a recruiter, you should be aware of the biggest/latest issues that are affecting your industry and you should try to target these areas with your content. If you’re not sure, keep up with the news from your industry and make notes from what candidates/clients are talking about which will allow you to write your opinion about it.
With an effective PR strategy, you can get your content published in industry publications and other sources which is going to increase your reputation and exposure. However, doing PR successfully isn’t as easy as submitting your content to these media outlets/journalists. In order to be successful, you’ll need to build relationships with key influencers in the industry who would be likely to publish your content. You can do this by interacting with their content, continuously posting your own material and by networking effectively.
However, if you have an allocated budget to help you with your marketing and branding, you can also hire a PR company for a reasonable rate who will be able to help you create content. PR companies already have industry connections and a wealth of experience in creating content with major publications and brands.